Chapter 1

Chapter 1:
The mental, physical and financial benefits of switching to commercial photography.

• How to land regular income that you can rely on each month.

• Achieving more creative freedom so you can produce work that you’re proud of

  -How to work from literally anywhere.

• How you can continuously make a profit off of projects, even after the shoot is done

• How you can make more money by doing far less work

• How you can have more time to live your life outside of your view finder/computer screen. Hello self care and spending time with loved ones

Chapter 2

Chapter 2:
What things to consider and what questions to ask yourself before you start reaching out to brands

• The importance of contracts and how to protect yourself

• What is a niche and how to find yours so you can start creating your dream shoots for your ideal clients.

• How to assess your talents and decide how much/what type of work you want to be putting into your projects and what value they hold

• Finding the right pricing system that works for you

Chapter 3

Chapter 3:
What should be in your contracts

• We’ll go in depth of exactly what to protect yourself from, how to lay out your expectations, model releases, and what brand usage/your rights are and when to use them.

Chapter 4

Chapter 4:
How to price projects

• Pro’s and Con’s of different pricing structures and which one is right for you

• What questions to ask your clients to decipher how much you’re going to charge.

• What exactly my emails look like when gathering information and presenting pricing

Chapter 5

Chapter 5:
Creating and displaying your commercial portfolio

• How to create a portfolio that will lead to more personal connection to your work while also attracting your ideal niche

• How to gather/capture this content and where to source products you’ll be shooting for your portfolio

• Where to display your portfolio

• How to incorporate your new work publicly on your existing platforms so that brands start inquiring

Chapter 6

Chapter 6:
The art of reaching out to brands

• How you can dictate and be more in control of who you work with instead of waiting for people to come to you

• What things to say/do to establish a relationship with a brand and what exactly my emails look like.

• Where to reach out

• How to create a mood board

Chapter 7

Chapter 7:
How to plan and solidify your commercial projects

• We’ll discuss exactly what my emails say to avoid constant back and forth

• How to discuss the rolls in the shoot

• How to present and discuss pricing

• What my workflow looks like when planning a shoot

• What tools I use to solidify my projects

Chapter 8

Chapter 8:
How to make sure your shoots run efficiently and stress free

• What are shoot outlines, shot lists and call sheets and how to create them

• When to outsource help

• Tips on distributing info and making expectations clear

• What is tethering and how can it cut your editing time in half

Chapter 9

Chapter 9:
Delivery

• What platforms to use

• What to say when delivering your finished images that will nurture your relationship with the client and keep them coming back for more

Chapter 10

Chapter 10:
The importance of continuously checking in with yourself

• What questions to ask yourself to always re-assess your worth and make sure you are feeling financially, emotionally and creatively fulfilled in your career.